Everyman Theatre Introduces New Initiatives to Enhance the Patron Experience

(Baltimore, MD 08/16/24)– Everyman Theatre is thrilled to announce an array of exciting new
initiatives for its upcoming 2024/2025 Season designed to enhance the theatergoing experience
for patrons. These new initiatives reflect Everyman Theatre’s dedication to making theatre
welcoming, relevant, and affordable to everyone, while continuing its mission of delivering
transformative experiences to the Baltimore community.

“These changes are a result of recognizing how audience’s needs and desires have evolved
and adding comforts, access, and options to the patron experience,” says Marissa LaRose,
Managing Director. “We know it can be a challenge to enjoy a night out during the week, park
downtown, and dine before a show, and we are excited that each of these new initiatives
provide options and comfort for patrons to have the best possible time at Everyman.
Additionally, we are thrilled to expand access with new programming and by doubling our Pay-
What-You-Choose seating to ensure Everyman is for everyone.

Initiatives Include:
Earlier curtain times for performances in alignment with emerging theatergoing trends, the desire
to be home early, and inspired by similar changes recently made by some Broadway theatres
and The National Theater in London, Everyman’s upcoming season will feature a performance
schedule that has earlier curtain times. All regular-scheduled matinee performances will now
begin at 1:00 PM, and evening performances will begin at 7:00 PM.

Expansion of our “Pay What You Choose” (PWYC) program Everyman’s Pay What You Choose
(PWYC) program, first introduced in 2022, enables patrons to purchase tickets at a price of their
choosing, starting as low as $1 for in-person purchases or $5 online. This season, the program will
double the number seats available – from 8 to 16 seats for every performance– allowing the
price-sensitive consumer the ability to enjoy live theatre. In addition, Everyman will continue to
offer a special “Pay-What-You-Choose Performance” during each show’s final dress rehearsal,
with the entire 250-seat main stage theatre available as General Admission. (Dates listed at https://everymantheatre.org/plays-events/events/pay-what-you-choose/) In total, this equates to more than 4,200 pay-what-you-choose seats for the entire season. This program is part of a broader group of accessibility initiatives, including Childcare Matinees, Theatre Night for Teens, and student discounts.

New food service options
Through a new collaboration with The Classic Catering People, you can also pre-order a meal
that is delivered and ready for you upon arrival. Part of their “Classic to Go” service, a new
curated menu specifically for Everyman, named “Theatrical Tastes,” is curated to provide you
with a freshly prepared meal prior to the show. All orders will be delivered directly to the theatre
ready to be picked up when you arrive. With this new partnership, Everyman, and The Classic
Catering People are curating an evening of culinary and theatrical delight. Everyman’s lobby is
always open 90 minutes before performance times to allow patrons a comfortable space to
relax and enjoy their time before the show begins. Patrons are welcome to stop by Lexington
Market or one of the many nearby restaurants in the area and enjoy a meal on our mezzanine.

Parking discounts and new transportation options
Everyman has also forged a new partnership with Freedom Car, Baltimore’s high-trust car
service, providing convenient transportation options for guests. For a flat rate of $15 per person
each way, arts enthusiasts can board the shuttle at Greenspring Station and The Village of Cross
Keys, ensuring a seamless journey directly to and from Everyman Theatre. This collaboration aims
to enhance the cultural experience for theatergoers by providing safe, hassle-free transportation
for those who prefer not to drive. For those who prefer to drive their own vehicles, Everyman will
continue to recommend its patrons park at the affordable Baltimore Grand Garage located just
one block from the theatre. New this year, Everyman subscribers also have an opportunity to
secure a discount! Perfect for full-season subscribers, if you purchase a 6-show parking pack in
advance through Everyman Theatre you will save 10%.

Expanded programming
This past July, Everyman introduced a new event that had never been done before in its
mainstage theatre: a cabaret! Baltimore, Broadway, and Beyond, headlined by resident
company member Felicia Curry, highlighted not only the incredible talent that Baltimore attracts
to this area but proved Everyman’s ability to continually transform its space to introduce new
forms of art and entertainment.

Beginning this Fall, our space will be utilized in different ways again when Everyman presents a
new play-reading series in its building. This series will highlight new plays by local writers, providing
a platform for new works to be heard and discussed. And in October, following the success of
last year’s inaugural event, the theatre will host its newly reimagined gala, A Night for Baltimore.
This special evening will celebrate the spirit and resilience of our city, featuring a special concert
with Baltimore’s own Tracie Thoms, a special post-show dance party with A-Man the DJ, and
food and drink all to benefit community initiatives, and education programs.

Subscriptions are currently available for sale, including the popular Flex Subscription Package
which gives patrons the greatest flexibility in attending. Single- and group tickets will be
available beginning in August. For further details about our 2024/2025 season, please see HERE,
or contact our box office by email at boxoffice@everymantheatre.org, or by phone at 410-752-
2208.

ABOUT EVERYMAN THEATRE
Founded in 1990 by Vincent M. Lancisi, Everyman Theatre is a professional Equity theatre
company known for celebrating the actor with its Resident Company of local artists. Everyman
Theatre is in the heart of Baltimore City in the historic Bromo Arts and Entertainment District and is
among the ten largest cultural institutions in Baltimore. Everyman upholds the mission of
providing transformative experiences through professional theatre that are welcoming, relevant,
and affordable to everyone. With the values of people, community, and excellence at the core
of its programming and operations, is dedicated to meaningful connections between artists and
audiences both on-stage and off, while creating opportunities to sustain artists that are local to
the Baltimore/Washington D. C. area. Lancisi partners with Managing Director Marissa LaRose in
leading the organization in diverse, equitable, and inclusive storytelling.